The Master Class series are hands-on, case-based advanced training courses designed to challenge practitioners to master core concepts by applying them to real-world business cases. Presented and discussed by proven practitioners and experts in their professional field.
Built on The Business Institute’s “real experiential learning” principle, this master class includes a well structured, yet comprehensive content, critical to marketers.
Participants will examine and integrate core marketing concepts to create a cohesive marketing strategy. MMMC Programme includes 4 thematic modules, based on business simulations. Check more information for the modules in the Programme.
The applied Harvard Business Publishing and StratX (INSEAD) business simulations challenge the MMMC participants to analyse available information and make critical decisions to solve various marketing cases and challenges. The purpose of any simulation is to let the participants experiment without risk.
Who should enroll
- Marketing managers/ professionals who aim to advance their expertise and practice in the field of applied marketing management through hands-on and interactive learning experience, but also marketers who are practicing the marketing role but are lacking marketing education;
- Decision makers in other functions – such as sales, finance, product management, product development, or general management – who want to work more effectively with their company’s marketing team and seek to better understand marketing topics and strategy;
- Entrepreneurs and company owners who engage in product and/or business development for their growing business.
Dozens of business practitioners from major Bulgarian and foreign companies have so far took part in our marketing workshops and master class: Zagorka, Nova Broadcasting Group, Danone Bulgaria, Coca Cola HBC, Sugar factories AD, Carlsberg, Devin, Havas Worldwide Sofia, Kamenitza, Noema, Cheque Dejeuner, Pharmastore, BILLA, Zebra paper, Bulstrad Vienna Insurance Group, Interpartners, Izdatelstvo Prosveta, Henkel Bulgaria, Pastry Shops "Nedelya".
Our participants share experience. Read more..