Welcome to Strategic Data Analysis: Decision Making - a business workshop focused on data-driven management decisions.
Why Strategic Data Analysis?
"We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely." - E. O. Wilson
Every object, every interaction, everything the businesses come into contact with is converted into data. Once business managers and entrepreneurs decode the world around them and start seeing it through the lens of data, they will increasingly focus on ‘manipulating’ the data to achieve desired outcomes. The collection of enormous quantities of business data enables modeling of various systems at extreme scales, both micro and macro, helping uncover new patterns and relationships that were previously invisible for business opportunities and/or threats.
As a result, whether it is running a business or managing a team, our work (and even personal lives) will increasingly demand abilities to interact with business data, see patterns in data, make data-based decisions, and use data to design for desired outcomes.
In this workshop you'll get an introduction to Strategic Data Analysis and its role in business decisions.
This workshop is particularly valuable for everyone in the marketing, branding, product development and sales domains. You’ll learn how to better define, understand, position and engage with your most valuable and potential customer segments. The course provides hands-on knowledge in marketing and business strategy.
The workshop simulation by Harvard Business Publishing will give you an opportunity to practice what you have learned. You will participate in a simulated business situation in which you will select the best course of action.
Your experience in Strategic Data Analysis: Decision Making workshop
- Experiential learning based on Harvard Business Publishing online simulation– offering the opportunity to exercise various models, outcomes and scenarios;
- Interactive and engaging side-by-side learning with hands-on facilitators and experienced business professionals as guest speakers
- An integrated, holistic approach – understanding how strategic and marketing decisions influence company performance and market position, and vice versa.
Upon completion, you will receive a certificate by The Business Institute.