Strategic Data Analysis: Decision Making



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Welcome to Strategic Data Analysis: Decision Making - a business workshop focused on data-driven management decisions.

Why Strategic Data Analysis?

"We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely." - E. O. Wilson

Every object, every interaction, everything the businesses come into contact with is converted into data. Once business managers and entrepreneurs decode the world around them and start seeing it through the lens of data, they will increasingly focus on ‘manipulating’ the data to achieve desired outcomes. The collection of enormous quantities of business data enables modeling of various systems at extreme scales, both micro and macro, helping uncover new patterns and relationships that were previously invisible for business opportunities and/or threats.

As a result, whether it is running a business or managing a team, our work (and even personal lives) will increasingly demand abilities to interact with business data, see patterns in data, make data-based decisions, and use data to design for desired outcomes.

The workshop

In this workshop you'll get an introduction to Strategic Data Analysis and its role in business decisions.

This workshop is particularly valuable for everyone in the marketing, branding, product development and sales domains. You’ll learn how to better define, understand, position and engage with your most valuable and potential customer segments. The course provides hands-on knowledge in marketing and business strategy.

The workshop simulation by Harvard Business Publishing will give you an opportunity to practice what you have learned. You will participate in a simulated business situation in which you will select the best course of action.

Your experience in Strategic Data Analysis: Decision Making workshop
  • Experiential learning based on Harvard Business Publishing online simulation– offering the opportunity to exercise various models, outcomes and scenarios;
  • Interactive and engaging side-by-side learning with hands-on facilitators and experienced business professionals as guest speakers
  • An integrated, holistic approach – understanding how strategic and marketing decisions influence company performance and market position, and vice versa.

Upon completion, you will receive a certificate by The Business Institute.

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The workshop simulation by Harvard Business Publishing will give you an opportunity to practice what you have learned. You will participate in a simulated business situation in which you will select the best course of action.

Created by Professor Tom Davenport, renowned thought leader on big data, this simulation teaches participants the power of analytics in decision-making.

Acting as the brand manager for a laundry detergent, participants are tasked with turning around the brand's performance by using sophisticated analytic techniques to understand current issues and determine the best strategy for improving performance.

Participants will be asked to predict market demand, set the channel price, make formulation decisions, determine promotional spending strategy, and communicate their strategy effectively to their managers. The simulation makes use of actual consumer data informed by a multinational consumer goods company.

Throughout the simulation business game the workshop participants:

  • analyze a dashboard that provides metrics on market share, profitability, competitor pricing, and demand by geographic region
  • dive deeper by reviewing reports and manipulating demographic filters to drill into data segments by income, ethnicity, household size, region, and age
  • devise their strategy by forecasting demand and then make decisions on production, pricing, positioning, promotional spending, and communication activities
  • review their results and make decisions based on their analysis and resulting performance of prior years
Our approach

The Business Institute designs and delivers experience-oriented training and educational solutions. We apply world-class business methodologies, tools and simulations of leading educational institutions covering the whole range of business management areas.

The training and educational approach we apply focuses on action-oriented learning and real-world application to drive changes in knowledge, behavior and action. The Business Institute’s simulation-based workshop series are hands-on, case-based advanced training courses designed to challenge practitioners to master core concepts by applying them to real-world business cases. The simulation-based workshops are presented and discussed by proven practitioners and experts in their professional field.

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Svetlan Stanoev

Founder and Senior Facilitator at The Business Institute. Experienced practitioner in strategy, performance management and financial management. Balanced Scorecard certified and Business Valuation certified. Previously: Corporate Finance consultant at KPMG; CFO at Orbitel; CEO at Ceres Agrigrowth Investment Fund. Svetlan has a Master in Finance. Lecturer, trainer and consultant in corporate finance, strategic management and business modeling since 1999.

tzvetelina teneva
Tzvetelina Teneva

Co-Founder and Senior Facilitator at The Business Institute. Experienced practitioner in strategy, business modeling, marketing management, incl. product management, value proposition design, marketing communication. Special expertise in B2B practices. Previously, Marketing Director and Marketing Communication Manager at Orbitel (acquired by Magyara Telekom/ Deutsche telekom Group, now part of Mtel portfolio), trainer to business practitioners in marketing management, PR Executive at the Government Information Service.

ralitza stanoeva
Ralitza Stanoeva

Facilitator at The Business Institute. Experienced practitioner in market strategies, marketing management, incl. product development, product management, market researches, value proposition design, marketing communication. Special expertise in consumer goods and services. Previously, MarCom manager at Mr. Bricolage, Marketing Manager at DataMax, Marketing Manager at Auto Italia, CEO at Design Board, Brand Manager and Trade Marketing Manager at Danone.

Strategic Data Analysis includes 3 sessions and starts on 29 March 2017. The next sessions are on 3 and 11 April 2017 at The Business Institute between 17:30 and 21:00 o'clock.

Each participant can apply for one of 20 scholarships to support her/his participation in the workshop.

 

Scholarship

 BGN 110

75% scholarship

Apply by March 26

Win one of 20 scholarships today

Standart Price

 BGN 430