Welcome to Strategy in Action – a business workshop focused on strategic management using the balanced scorecard, organized by Center for Postgraduate Studies at Sofia University and The Business Institute
Why Balanced Scorecard?
The balanced scorecard transforms businesses around the world by helping managers and entrepreneurs align business activities to the vision and strategy of the organization. Balanced scorecard has been selected by the editors of Harvard Business Review as one of the most influential business ideas of the past 75 years.
The financial metrics are often lagging, volatile and non-controllable measures of company’s performance. Having the right non-financial metric can provide an early indication of performance and highlight the need for mid-course corrections.
The balanced scorecard suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives: financials, customers, internal business process, learning and growth. The course explores how companies can use the balanced scorecard to define strategy, implement strategy, and measure strategy execution.
Your experience in Translating Strategy into Action: The balanced scorecard Course
- Experiential learning based on Harvard Business Publishing online simulation– offering the opportunity to exercise various models, outcomes and scenarios;
- Interactive and engaging side-by-side learning with hands-on facilitators and experienced business professionals as guest speakers;
- An integrated, holistic approach – understanding how strategy and execution influence company performance and market position, and vice versa.
Upon completion, you will receive a certificate for postgraduate studies by Center for Postgraduate Studies at Sofia University and The Business Institute.