Rethinking How Business Leaders Learn: The Alternative MBA Manifesto

Great business learning starts with a real problem

Most business programmes begin with content.
A model. A framework. A presentation. A set of learning objectives.

Business begins differently.
A customer leaves. Margins decline. A competitor changes the market. A new product underperforms. A team resists change. A company has to decide what to do next.

This is why real business problems create a different kind of learning.
They give the theory a purpose.
They force participants to choose, prioritize and defend a recommendation.
They reveal whether an idea can survive contact with customers, resources, financial constraints and organizational reality.

Chapter 1 of Rethinking How Business Leaders Learn explores why the strongest management learning often begins not with a subject, but with an unresolved business challenge.

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