Effective Business Writing in an International Context

The primary goal of the programme was to enhance the communication effectiveness of employees at Bosch Engineering Center Sofia. The programme focused on developing the following key skills:

• Precision and clarity in both written and verbal communication.
• The ability to adapt communication for different audiences and cultural contexts.
• The use of a structured approach to deliver informative and persuasive messages.
• Enhancing the capability to be concise and transmit messages effectively.
• Creating engaging and effective email communications for both internal and external audiences.

Target audience:
The programme was designed for employees of Bosch Engineering Center Sofia who are responsible for communicating with both internal and external clients, as well as those involved in team or cross-functional projects where effective message delivery and audience engagement are essential.

The programme incorporated digital content for self-study and practical exercises based on real scenarios, enabling participants to learn specific techniques and strategies for improving business communication. Key elements included:

• Exercises to develop precision and clarity in expression.
• Practically applicable frameworks for delivering informative and persuasive communication.
• Simple and rapid steps for writing succinctly, accurately, and clearly in English.
• Exercises to adapt communication to various audience types and cultural contexts.
• Concrete examples and role-playing based on real business cases from the industry at Bosch Engineering Center Sofia.