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Effective Business Writing

The Business Institute developed and delivered workshops on effective business writing, being a part of the Paysafe Business Skills Lab. The workshops aimed at the practical enhancement of the business communication skills of the company’s employees.
Successfully delivered for
customised
workshop
storification
blended learning

Goals

The primary objective of the workshop was to strengthen and enhance participants’ written communication skills in a business context, enabling them to create clear, concise, and impactful business messages within Paysafe’s working environment.

Key goals of the programme:
  • Increase awareness of the recipient profile in business written communication.
  • Develop structured and clear written messages for both informing and persuading.
  • Understand the nuances of language in written communication for effective information delivery and persuasion.
  • Employ approaches for writing briefly, clearly, and accurately in English.
  • Enhance skills in editing and reviewing both one’s own and others’ texts to improve clarity.

Target audience:
The workshop was designed for Paysafe employees who actively communicate with both external and internal stakeholders and require effective written communication in their roles. Participants held key business and managerial positions, where the ability to write clearly, concisely, and persuasively is essential.

Design

The workshop was based on a narrative and practical methodology, incorporating specially designed exercises tailored to the specific business environment at Paysafe:
  • Preparation of scenarios and tasks inspired by real case studies at Paysafe.
  • Utilisation of sample business emails and texts for practical writing and editing exercises.
  • Emphasis on key rules for effective writing.
  • Inclusion of exercises for editing and synthesising information, encouraging brevity and precision.

In delivering the workshop, The Business Institute developed
  • Digital content for self-directed learning.
  • Practical exercises for creating and editing texts in a business context.
  • Real-time feedback and guidance to motivate participants and enhance their communication skills.

Results

Based on the programme and practical tasks completed during the workshop, participants achieved the following outcomes:
  • Significant improvement in their skills for writing, editing, and synthesising texts.
  • Adoption of structures for clear and impactful writing, both for informing and persuading.
  • Successful application of persuasive writing techniques, particularly in tasks involving the creation of emails with a clear focus on the audience and the communication objective.

Facilitators

    If you are interested in a similar programme, please leave your contact details so that we can get in touch with you.

    High jumps are our business.

    The Business Institute organises training through highly interactive and practical workshops, masterclasses, and comprehensive management programmes across various areas of business management. We provide bespoke training solutions and management consulting services.
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