The "Managing Motivation at the Workplace" programme aimed to help leaders at VIVACOM enhance their ability to understand and influence employee motivation in a rapidly changing work environment. Its primary objectives included:
- Raising awareness of the impact of both intrinsic and extrinsic motivation.
- Enhancing skills in recognising individual motivators among team members.
- Applying practical approaches to influence, based on personal and social motivators.
- Establishing sustainable practices to boost engagement and productivity.
Target audience:The programme was targeted at an extensive group of several levels middle managers at VIVACOM, who lead teams and are responsible for retaining and motivating key employees. It was designed to support their role as leaders in creating a positive and productive work environment.