Digital Marketing for Managers



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In today’s marketplaces, organizations need effective, profitable integrated media strategies. New technologies are changing the way people engage with each other and with the organizations that interest them.

Peer-to-peer recommendations are now more powerful than any story we can craft. Social media are transforming the way this process is happening.

Marketing and business professionals need modern yet practical tools to support the involvement of their brands into this process and to engage the customers without being intrusive. In this experiential-learning workshop participants are gaining hands-on experience with digital-marketing tools and methods. The training is split into two parts - digital simulation case based and participants' case based.

Who should enroll

  • Company owners and entrepreneurs who engage in product and/or business development for their growing business.
  • Marketing professionals who aim to advance their expertise and practice in the field of applied marketing management through hands-on and interactive learning experience, but also marketers who are practicing the marketing role but are lacking marketing education;
  • Innovative decision makers in other functions – such as sales, finance, product management, product development, or general management – who want to work more effectively with their company’s marketing team and seek to better understand marketing topics and strategy.

Digital Marketing for Managers workshop allows participants also working in small groups of 4-5 people to make strategic and tactical decisions within a sharp time limit  - this provokes professional discussions, pear-to-pear learning, competitive team spirit and constant results improvement on real time campaigns.

Digital Marketing for Managers workshop is a module from Marketing Management Master Class.

Digital Marketing for Managers starts on 30 November 2017. The workshop includes two parts split into three sessions each. The training sessions are from 17:00 to 20:30 and will be held in The Business Institute, Sofia, 23 A Joliot Curie Str.

 If you are interested in the workshop click here or contact us on: +359 88 2924710, office@thebusinessinstitute.eu.

Digital Marketing for Managers starts on 30 November 2017. The workshop includes two parts split into three sessions each. The training sessions are from 17:00 to 20:30 and will be held in The Business Institute, Sofia, 23 A Joliot Curie Str.

1
Simulation case based sessions

Sessions: 30 November, 4 and 6 December 2017

This part  is focused on understanding consumers and their decision-making process, integrating digital and classical areas of the media mix in order to drive business results in a highly competitive environment.

DIGITAL MediaPRO and the case study of the simulation allow participants to test in depth how traditional and digital marketing communications are managed across consumers, regions and media type to drive business results. Тhe participants will learn to match markets to digital strategies to profitably grow their business. They will use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position their brand in the online marketplace, and they will learn how to get the best consumer insights to drive impact on messages and reach media objectives for various social communities.

In the case study context of the simulation, participants will put the methodologies, tools, and insights they have learned to the test as they will create and evaluate a comprehensive media strategy.

This module is based on the Stratx's online simulation "Digital MediaPro". Take a look at the simulation in this video.

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2
Participant's case based sessions

Sessions: 12, 14 and 19 December 2017

This part is with a specific zoom in practically applied digital tools used on real digital marketing cases provided by the participants and by our facilitators Ivelina Manova and Krassi Eneva. Based on their business experience over the last years, during the sessions, they will facilitate the business owners and marketing experts how to use digital instruments to improve the results from their own current digital campaigns using the data-insight-action methodology. Q& A sessions will provoke valuable discussions and will be held by our guest speakers

The goal is to equip the participants with practical digital-marketing skills that they can apply as soon as they return to their office in order to deal with the dynamics of the today market.

ralitza stanoeva
Ralitza Stanoeva

Facilitator at The Business Institute. Experienced practitioner in market strategies, marketing management, incl. product development, product management, market researches, value proposition design, marketing communication. Special expertise in consumer goods and services. Previously, MarCom manager at Mr. Bricolage, Marketing Manager at DataMax, Marketing Manager at Auto Italia, CEO at Design Board, Brand Manager and Trade Marketing Manager at Danone.

Iv_img
Ivelina Manova

Associated Facilitator in The Business Institute. One of the first Google certified trainers for Bulgaria since 2012. She is currently working as Accella Digital’s Managing Director. Her expertise is in building custom digital strategies for the agency’s clients and optimising advertising costs toward higher return on investment. Based on her own experience over the last four years she educated corporate clients and business owners how to use digital instruments to improve the results from their digital campaigns.

Krasi Eneva (1)
Krassi Eneva

Associated Facilitator in The Business Institute. A digital native by professional experience. Currently Project Manager at Wishio, also Teaching Assistant in Digital marketing course at Sofia University. Previously Digital Account Manager at Proximity and before she was involved in a number of famous marketing campaigns of brands like Milka, Devin, Avon, Lidl Bulgaria, DM, Jim Beam.

Vassilena-Valchanova-business-portrait
Vassilena Valchanova

Vassilena has 10 years of experience in marketing and communications. She is a digital strategist, speaker and blogger, as well as a trainer in content marketing and marketing measurement. She specializes in  in-depth marketing strategy, content marketing, growth and measurement. She has experience in a variety of industries, including consumer electronics, e-commerce and SaaS. She has worked with brands such as BMW, LG Electronics, DELL, Razer, currently heading performance marketing and measurement for the Bulgarian startup Enhancv.

Digital Marketing for Managers starts on 30 November 2017. The workshop includes two parts split into three sessions each. The training sessions are from 17:00 to 20:30 and will be held in The Business Institute, Sofia, 23 A Joliot Curie Str.

Here are the following sessions:

Part Dates
Part 1: Simulation Case Based Sessions 30 November, 4 and 6 December 2017
Part 2: Participants' Case Based Sessions 12, 14 and 19 December 2017

Digital Marketing for Managers starts on 30 November 2017. The workshop includes two parts split into three sessions each. The training sessions are from 17:00 to 20:30 and will be held in The Business Institute, Sofia, 23 A Joliot Curie Str.

Early bird -20%

BGN 625

 

      • until 15 November 2017

Regular price

BGN 780

 

      • Deferred payments are optional.


All prices in this section are valid for 1 participant. The Business Institute has the right to give a discount on the Digital Marketing for Managers workshop fee in case there are 2 or more participants from the same company.