In today’s marketplaces, organizations need effective, profitable integrated media strategies. New technologies are changing the way people engage with each other and with the organizations that interest them.
Peer-to-peer recommendations are now more powerful than any story we can craft. Social media are transforming the way this process is happening.
Marketing and business professionals need modern yet practical tools to support the involvement of their brands into this process and to engage the customers without being intrusive. In this experiential-learning workshop participants are gaining hands-on experience with digital-marketing tools and methods. The training is split into two parts - digital simulation case based and participants' case based.
Who should enroll
- Company owners and entrepreneurs who engage in product and/or business development for their growing business.
- Marketing professionals who aim to advance their expertise and practice in the field of applied marketing management through hands-on and interactive learning experience, but also marketers who are practicing the marketing role but are lacking marketing education;
- Innovative decision makers in other functions – such as sales, finance, product management, product development, or general management – who want to work more effectively with their company’s marketing team and seek to better understand marketing topics and strategy.
Digital Marketing for Managers workshop allows participants also working in small groups of 4-5 people to make strategic and tactical decisions within a sharp time limit - this provokes professional discussions, pear-to-pear learning, competitive team spirit and constant results improvement on real time campaigns.
Digital Marketing for Managers workshop is part of Marketing Excellence Master Class.