Co-founder and Senior Facilitator at The Business Institute. An expert in business modelling, strategic management, business innovation, market strategies and marketing communications. She has experience as a Brand Manager and Marketing Director at Orbital (acquired by Magyar Telekom, now part of A1), and previously as a Public Relations specialist at the Government Information Service. With over 15 years’ experience in the professional development of practitioners, she is a certified facilitator in the LEGO® SERIOUS PLAY® method, with applications including Real Time® Strategy, Real Time® Change Identity for the Team, Real Time® Change – Readiness and Real Time® Change – Crisis. Tsvetelina facilitates business workshops, business simulations and serious games for numerous programme and corporate clients of The Business Institute, including IBM, Mr Bricolage, Melexis, Aurubis Bulgaria, Vivacom, Benefit Systems, Cargill Bulgaria, Paysafe, Bosch Engineering Centre Bulgaria, Coca Cola Hellenic and others. She holds a Master’s degree in Public Communications and Business Administration.